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Carlson Real Estate Company Earns Third National
“A List” Award

March 21, 2007
Minnetonka, MN—Carlson Real Estate Company is proud to announce that for
2006 it has once again been awarded the prestigious National Commercial Real Estate Customer
Service Award for Excellence – Category IV. Known as the "A List" Award, it recognizes quality of
service that is considered to be the best in the industry.

Each year CEL & Associates, Inc. compiles customer satisfaction survey data from thousands of
tenants in buildings and communities throughout the United States in an effort to determine which
real estate organizations and properties are indeed the Best In The Industry. CEL & Associates,
Inc.'s National Real Estate "A List" Awards For Service Excellence are awarded to those who truly
provide a superior level of service. Hundreds of real estate companies participate annually, and only
a select few are awarded the coveted National Real Estate Award.

National Awards can be earned not only at the company level, but also at the individual property
level. In 2006 Carlson Real Estate saw 11 of its properties so honored. According to Kelley
Calderon, VP, Survey Services for CEL & Associates, “Carlson Real Estate Company has properties
with tenant satisfaction scores among the highest in the nation.” The properties earning “A List”
designation for 2006 were 301 & 401 Carlson Parkway, Carlson Center East I and II, One Carlson
Parkway, Plaza Seven tower, Two Carlson Parkway, and Carlson Business Center in the Twin Cities,
and Cotton Corporate Center Office & Flex, and Warner Business Center in greater Phoenix, Arizona.

“We are thrilled and honored to once again be considered among the best commercial real estate
owners and managers in the nation,” said Kris Harris, Carlson Real Estate’s Senior Director
responsible for management and oversight of all Minneapolis area properties. “It speaks very well of
the emphasis we place on building positive, long-lasting relationships with our tenants and putting
their needs at the top of our collective priority lists on a daily basis. We are certainly pleased to hear
that our efforts are not going unrecognized.”

“I know I speak for everyone in Carlson Real Estate’s Phoenix operation when I say how happy we
are to be recognized for the great work we consistently do on behalf of our customers,” added Janet
Herlyck, Senior Director who manages Carlson Real Estate’s portfolio in Arizona. “However, we
strive for highly satisfied tenants not because it earns us awards, but because it’s really the only way
we know how to do business.”

In 2001 and 2004 Carlson Real Estate won the national “A List” award in Category V.

NOTE: In 2001 and 2004 there were five total categories based on portfolio size. In 2006 there were four categories. Category I = portfolios of 100 or more properties, Category II = 60-99, Category III = 15-59, and Category IV = 15 or fewer.


Carlson Real Estate Company is an affiliate of Carlson Companies, parent company of Radisson Hotels, T.G.I.Friday’s Restaurants, and other national and global businesses, and one of America’s largest privately held companies. Carlson Real Estate Company is dedicated to developing long-term client relationships by operating with caring and integrity and providing innovative and accommodating solutions. Its portfolio of office and flex/industrial space concentrated in Minnesota, Arizona, and North Carolina exceeds 6 million combined square feet.


CEL & Associates, Inc. is the nation’s largest surveyor of customer satisfaction within the real estate industry. The firm
specializes in providing the real estate industry with: strategic planning services; benchmarking and client/customer
satisfaction surveys; compensation program assessment and data; leadership training; and operational audits that
increase their clients bottom line. Serving the needs of over 500 clients in the U.S., Canada and Europe, CEL & Associates, Inc.’s advice, guidance, data, forecasts, insights and predictions have become integral components in the 24/7 business operations of their clients. For over 30 years, the principals of CEL & Associates, Inc. have been in the business of recommending solutions on complex and challenging issues; improving their client’s profitability, performance and productivity; supplying proprietary data and information needed by their clients to make important strategic, investment and leadership decisions; and creating innovative strategies and operational improvement recommendations that give their clients a competitive edge. Many of their strategies, benchmarks and solutions have become industry standards. For additional information, go to www.celassociates.com.

 
© 2005 Carlson Real Estate Company
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